Optimizing your website for Search Results looks like a process easy to understand and implement. You choose a few keywords; you write a few articles, and you are ready to welcome thousands of visitors to your website. If one thinks this is the SEO Meaning, then he should know his website would not get the desired result anytime soon.

Many understand the basic principles of SEO, but they should know it is a process that changes continuously. Although a well-optimized website will bring results in the long term, it is a long process requiring a lot of work.

What is SEO in 2021?

SEO is an acronym for Search Engine Optimization, and it contains all the strategies required to improve the online visibility of a website. What makes it difficult are the constant updates of the search engines and the changes they apply in ranking websites. More precisely, if Google decides images and videos will have a better ranking than content for the next year, you will have to adapt to this change faster than your competition.

How SEO works

The most important aspect of optimization for websites is competition. It all reports to what you are doing against the websites that are fighting for the same keywords. You can survive by ‘keeping your head down’, but if you don’t improve your website constantly, there will be a day when your competitors will overcome you.

A website is composed of many pages, and each one of those will give some ‘extra power’ to your website. Each page needs to be carefully optimized to contribute to the general visibility of the domain (domain authority).

The main relevant factors for SEO in 2021

SEO Meaning in 2021 changed a lot compared with the latest years, but there are still some important factors that will always matter:

–        The relevance of your website in search queries

–        Optimizing every page for the most relevant keywords

–        Technical indicators depending solely on the work you do on the website – page load speed, mobile usability, 404 links and errors.

Backlinks are still important for websites, but Google becomes smarter in classifying websites without considering these ‘recommendations’ from other websites. Schema ORG also becomes important, as Google values the websites that can give relevant information straight for the results pages. Practically, Google wants the searcher to find the important information he is looking for, without even clicking on your website, and to decide to visit your website only if he finds it relevant compared with other results.

SEO is important as it helps your website to be discovered in the large world of www. Good SEO means the visitor can find important information on your web pages without struggling too much. The key is to keep the reader interested. Even if you can bring visits, those will be harmful to your ranks if the visitor feels ‘cheated’ by the low-quality content and leaves the website as soon he accessed it.