SEO optimization can be a daunting process, especially for first-time owners of a website. The rules are constantly changing, and this determines webmasters to find the newest ways to build efficient strategies. However, before using this approach, you need to learn the basics. The foundation of every SEO campaign depends on the goals of the brand and the targeted audience.

Once you have a target and goals, you can apply the best SEO tips that would get your website on the first page of Google results in 2021.

Usability –

You must consider your website as being your digital home. You want your consumers to visit it, to like what they see, and to spend as much time as possible in a comfortable environment. For this reason, user experience is one of the most important aspects of the optimization effort. A site that is left by visitors after the first interaction represents a signal for Google that the pages are not relevant, and this will make it slide from the first page of results.

A great user experience means a great visual website, but it also must be functional. If your presentations are clear, clean, and intuitive, you will keep your visitors interested in a longer time, improving the performance of the website in the long term.

Some of the most important aspects of usability are image optimization, inbound links, and also keyword research.

Keywords –

Keyword research is a steppingstone for SEO. You need to target the right ones to reach the desired audience. Even if long-tail keywords gained popularity lately, you must understand this aspect in a more profound way.

The definition keywords are those used by searchers when they want to describe a business. These are general words, and it is difficult to get good Google positioning for those, but they have to be a part of your website.

Product keywords will get you closer to specific results in your niche. These terms characterize the products that you sell. Therefore, they need to be as specific as possible. If you are selling sports shoes for ladies, then those keywords must be something like “Nike running shoes for women” or “New Balance smart shoes”.

Geo-targeted keywords are a must-have for a local business. These terms help Google to identify the location of your store, and to serve it later to the people looking for your products. It is such an important aspect as ’50% of people clicking on a business location in Google maps visited that location in the next 24 hours’, according to Google.

Even if keywords research and implementation take time, it is an excellent way to obtain relevant results in the long term.

HTTPS –

The security of visitors is of ultimate importance for Google, so it must be important for you as well. HTTPS URLs offer a safer experience for visitors. It is commonly known today that Google favours websites based on HTTPS technology. Especially if you accept payments on your website, it must be secured and protected against attacks and identity theft.

Schema.org –

Schema is a specific way to structure data, helping Google to return more relevant results to users. Adding Schema to your website will help improve snippets and will tell search engines to look for your reviews, products, and videos.

By integrating these four aspects into your website, you will be able to get the desired results with your website.