You can use a pallet of tools and instruments but optimizing for search engines in 2021 should surely be one of the first things to consider. A well-structured plan will make your company more visible on the internet, and it can eventually generate tons of new clients. Here are seven of the most important SEO hacks required for a successful website in 2021.

Research your keywords –

You do not need an expert in optimization to know that keywords are the base of a SEO campaign, but you need an authentic specialist to make a difference between the terms and expressions that are useful and relevant. It is possible to research relevant searches using Google, SECockpit, or any other specialized platform.

Page optimization –

Each page of your website requires attention, both individually and as a part of the website’s structure. It is a tactic helping you to build a web page that is easy to use and useful for SEO at the same time.

• Write title tags that are perfectly suited for your goal
• Write short meta-descriptions that offer extra context to your page
• Create rich texts with keywords and visual elements to sustain your posts
• Add the most relevant keywords to titles and the meta description
  
  

Create valuable content –

The average number of keywords for an article on the first page of Google results is 1447. The number varies, but it still shows people like to read longer articles with useful information on the topic. Your article must stand up amongst the others, and you need to create an interesting title with statistics and strong points of view.

Create authority with links –

Another way of increasing online visibility is link building. It is one of the SEO hacks that was neglected lately, but which still can bring spectacular results. Always add internal links between your pages, but also to other relevant resources on the internet. This way, you will enhance the user’s experience and you will help him to find what he needs without wasting time and effort.

Do not forget about Local SEO –

People looking for a local business will visit a local shop immediately after searching. Consumers rely on search engines to find the local bike shop or the phone number of a local auto dealer. Google Business offers many tools, and it is a must if you are looking to promote a business amongst the people living in the vicinity.

Create a good FAQ page –

Maybe it does not look like a SEO hack but you can win a lot with a good FAQ page. These can be rich in keywords and they can also guide the visitor to other relevant pages of the website.

Use a variety of marketing channels –

Take some time and promote your website using a multitude of marketing channels. Organic traffic can generate limited traffic, and it depends on you to get the rest of it. This can be done with a newsletter, or by inviting your customers to post reviews online. Social networks are also a source of visitors used as a SEO hack by many specialists.